This advert by Sussex Road Safety in the UK, says nothing in words, but as they say 'a picture is worth a thousand words'....What we need is similar short messages for Disaster Risk Reduction

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Comment by Justin Sharpe on July 27, 2010 at 9:13
Glad that you liked the advert! I really think we could think of a similar, useful and powerful message for earthquake safety as well. Short simple messages are the way to go in terms of making people think...many know what they should be doing in teems of preparation, but need a powerful reminder. I know we would all prefer that not to be a disaster...
Comment by Stuart Betheil on July 23, 2010 at 4:39
Absoluty brilliant. I think that the most effetive ads are purely visual/music format.
Comment by Justin Sharpe on July 22, 2010 at 18:40
This video from Sussex road safety which has won many awards and was designed to be understood without words. The films creator adds, “Key to the film's creation was to focus on a message that didn't take a conventional route to shock and scare the audience; rather it was my intention to bring the audience in on the conversation of road safety, specifically seat belts, and the best way to do this was to make a film that could engage the viewer purely visually and could be seen and understood by all, whoever they are and wherever they lived."


The question for ALL of us, is what can we achieve on a similar level for DRR. Do we need to simplify the message and allow for slow and steady adoption of personal DRR, rather than attempting large catch-all programs? Behavioural psychologists will tell you that this is a more likely approach? So what do you think? Please watch and add comments.
Comment by Anil K Sinha on July 22, 2010 at 18:14
Absolutely brilliant and most innovative.....Anil K Sinha from Delhi, India.

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